Marketing of Che & Chavez Perfumes Nixed for Now
The sale of Labiofam perfumes with names alluding to Che Guevara and Hugo Chavez caused the stir that was to be expected. The Cuban company launched these new products at the fair it recently organized. The night following the news, Cubans, for the most part unaware of the marketing strategy, saw a 180-degree turn to the situation.
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