By Esther Zoza

HAVANA TIMES – A few days ago, I went up to a group of teenagers who were wearing their masks around their necks. It was so obvious, that I dared to ask them why they were doing this. The answer came like a bullet: have you seen anybody on the news wear one?

It’s true, TV hosts on the news and other shows don’t always wear a mask, and that’s wrong. They are the first image we receive with the news, and their image should reflect the severity of the situation, as the risk of getting sick since the new COVID-19 outbreak is greater.

News hosts have to know that the information they are communicating is being received by a diverse audience. In order to transmit the news on any media platform, you need to know that we don’t all have the same academic, cultural and social background. You also need to know that the message won’t always be understood with the same efficiency by everyone.

Body language is important

It would be a good idea to remember that the viewer is not only paying attention to what is being said. Body language, tone, intention, posture and the time of day form a whole that will turn the host into something more important than the news being communicated.

It’s not surprising that some young people in our city have misunderstood the message. It’s not surprising that their parents aren’t on top of them neither. There are many reasons why children and young people in the neighborhood spend all day out on the street, in COVID-19 times or otherwise. However, it’s harder to understand why the media haven’t come up with enough strategies. Ones that explain, in detail, the dangers of this disease in a way that everybody can understand.

I remember that a few years ago, you would see cars drive around the neighborhood with a speaker on top. They were inviting people to every fair and concert. I think that picking up this practice would be of good use, especially in neighborhoods, where young people play in puddles and ditches, far from the main avenues, with their masks around their necks like a neckerchief.


Esther Zoza

I was born in the 60s. I love my country and its simple and sacrificed people. I like the arts, particularly literature. In music I enjoy traditional and contemporary trova, also opera and instrumental music. I respect all religions. I like esoteric and mystical subjects; I also enjoy the enigmas of the universe. I believe above all things in God. I am persistent and disciplined to meet my goals. I like the countryside. I live near the sea. I believe in relationships and love in all its manifestations.

4 thoughts on “Cuba’s TV News Hosts: Practice as you Preach

  • Moses speaks of Cuban leaders travelling the world at State expense. in his short period as a Minister in Fidel Castro’s regime, and following his period in charge of the hundreds of executions at la Cabana, Havana, Dr. Ernesto ‘Che’ Guevara de La Serna Lynch, visited:
    Morocco
    Sudan
    Egypt
    Pakistan
    India
    Sri Lanka
    Burma
    Thailand
    Indonesia
    Japan
    Yugoslavia
    Greece
    Singapore
    Hong Kong
    Russia
    China
    North Korea
    United Arab Republic
    Ghana
    Guinea
    Mali
    Dahomey
    Congo-Brazzaville
    Tanzania
    Ireland
    Czechoslovakia
    Algeria
    US
    In thanks to the people of Cuba for paying for his travels, he resigned his citizenship on April 1 (All Fools Day), 1965 and left.

  • Cuban leaders have have longed lived hypocritical lives. While the leadership asked Cubans to tighten their belts in the Special Period, many lived luxuriously behind high walls. When most Cubans were unable to travel abroad without special exit permits, Cuban leaders traveled all over the world at State expense. So, it should come as no surprise that Cuban leaders ask the Cuban people to wear masks at the risk of arrest, and meanwhile do as they please without them.

  • A very sensible comment by Esther Zoza!

    When at 6.00 p.m. on March 20, the President, Vice President, Prime Minister and Vice Prime Minister appeared together on Mesa Redondo, on all Cuban TV stations, and in front of a studio audience of communist supporters sitting closely, with the PCC Secretary for Havana front centre, there was not a single mask in sight. Trump was not the only politician who failed to lead by example.

  • A very sensible comment by Esther Zoza!

    When at 6.00 p.m. on March 20, the President, Vice President, Prime Minister and Vice Prime Minister appeared together on Mesa Redondo, on all Cuban TV stations, and in front of a studio audience of communist supporters sitting closely, with the PCC Secretary for Havana front centre, there was not a single mask in sight. Trump was not the only politician who failed to lead by example.

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