Culture is Cuba’s Greatest Attraction

By Fernando Ravsberg

Photo: Raquel Perez Diaz


HAVANA TIMES – Last weekend I went out with little Lucia to walk the streets of Old Havana, attracted by the children’s dance show performed in its plazas. It was fascinating to witness the quality of the groups, the environment and the large number of children among the audience.

We sat on the ground of the Plaza de Armas, on wooden paving stones, part of a “scenery” that moved us in time. The children danced with a grace and mastery that can only be achieved with the combination of school and genetics.

The audio was flawed and the children’s wardrobe very austere but the magic of the culture engulfed us all. When I say everyone I also refer to the dozens of tourists who made videos and photos and expressed their appreciation of the show with their applause.

Lucia walking through her city and her culture. Photo: Raquel Perez Diaz

Walking around the Old Quarter we ran into a group of US citizens standing in front of a churros peddler, a Latin American family waiting to enter the Casa del Chocolate and a pair of Asian grandparents taking pictures with an old trumpeter.

They all seem fascinated with Old Havana, its restored mansions, inner courtyards, parks and squares, cobbled streets. The guides, surrounded by tourists, explain in different languages the stories of buildings and people through the centuries.

This scenery made me think that something has been changing during recent years in the type of tourism that comes to Cuba. And it also seems to have transformed the social landscape of the Cuban who “welcomes” them when they leave their rooms to travel the country.

A friend with a long history of working with tourists says that “before, many men came alone and the first thing they asked was where is the House of Music. Today more couples, families and groups arrive, whose main interest is getting to know Old Havana, Varadero or Viñales.

Groups of tourists listen fascinated the stories told by their guides. Photo: Raquel Perez Diaz

Visitors are struck by the sociocultural visits, Fusterlandia in Jaimanitas, Hamel alley in Centro Habana, hairdressers in Old Havana or Fernando Funes organic farm on the way out of the capital.

It would seem that there is a conjunction between what tourists are looking for and what Cuba can and wants to offer them. The gigantic investment the nation made in education and culture could be financially profitable if the current tourist boom is well used.

It is essential, for example, to have a serious entertainment guide that allows visitors to be aware of concerts, dance functions, art galleries and their exhibitions, theater, film festivals, and a very long etc.

It isn’t wrong to sell the Tropicana club but to limit ourselves to offering only a cabaret show is to reduce Cuban culture to the cliché of the 1950s. It would be very foolish to hide the rich cultural mosaic built by the nation from before even being one.

Eusebio Leal and the team that restored Old Havana deserve an ongoing tribute not only for rescuing the Old Town, but also for pointing out one of the roads that lead to the self-financing of culture, putting the market at its service.

The McDonald’s culture surrendered to the charm of churros. Photo: Raquel Perez Diaz

The locomotive of tourism can pull many wagons of the economy, but culture is the soul of the train. Handled with intelligence, without becoming too commercial and without ideological prejudices, it could even become self-financing.

It is not a question of multiplying the musical groups that today play the same songs in all the restaurants. Jazz bands and classical music, for example, should also have a space, just as you can hear the instrumental Guantanamera in Piazza San Marcos in Venice.

It is imperative that strategies are coordinated and feedback encouraged. Cuban culture could become an inexhaustible source of tourist attraction, while at the same time we are sowing in the soul of little Lucia the spirit of her nation.


One thought on “Culture is Cuba’s Greatest Attraction

  • April 6, 2017 at 1:58 pm

    I agree 100% with you! I have brought hundreds of people from Sweden on social politicals trips to Cuba for many years. We always visit ordinary schools and daycare centres and have experienced how important dance and music is. Not to talk about the marvelous Art academies that exist in every province. It´s very impressive!

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