Cuba Blog Won’t Advertise on Super Bowl

By Circles Robinson

HAVANA TIMES, Feb. 5 — A 30-second ad for Sunday’s Super Bowl game between the Green Bay Packers and the Pittsburg Steelers is currently going for US $3 million dollars. Havana Times, a non-profit website with open-minded writing from Cuba will not be among the advertisers.

Over the last two decades some of the biggest advertising spenders for the game with 100 million US viewers were Anheuser Busch, Walt Disney, Pepsi, General Motors, Coke and Time-Warner.

While the big corporations claim that so many viewers makes the premium price ad spending worthwhile, some “smaller” companies also use it as a one shot chance to become known to a huge audience.

Havana Times would have liked to use the opportunity to promote normalized relations between the US and Cuba and an end Washington’s half century blockade against its island neighbor.  However, the advertising price is too steep for its micro operation.

The total spending for advertizing during the Super Bowl 2010 was over US $200 million dollars and over $1.6 billion dollars has been spent during the last decade on the grand finale of US Football. The Packers-Steelers game starts at 6:30 p.m. EST.



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