They all turn out the same. Illustration by Onel..

Irina Echarry

HAVANA TIMES — I’ve spent months looking for a small-sized bra without padding and still haven’t found it at any store. If I were looking for a pair of comfortable, low-heeled sandals, I would have to set out on a similar odyssey, because platform shoes are now in style.

Fashion governs our lives, determines our tastes and tortures us, even when we choose to follow its dictates faithfully.

A neighbor of mine was talking about the last Miss Universe contest. A friend was showing her the pictures she had downloaded from the Internet. “A gorgeous Venezuelan won,” she was saying. “Now, that’s a body…”

The phrase reminded me of Miss Inc., a Canadian documentary I saw during the last Havana Film Festival. The film explores the beauty academies that thrive in Venezuela, institutions designed to train Miss Universe models.

These institutions take in anyone from four-year-old girls who are taught to walk in high-heels and put on makeup to young women who are convinced their destiny is to become Miss Universe. To achieve this, they have to be beautiful.

We’re not talking about any type of beauty. They have to adapt to standards that restrict individual freedom and promote uniformity. In most cases, accepting these codes entails frustration, low self-esteem and many sacrifices.

Women – and young men also, increasingly – live under the tyranny of beauty standards. From a very young age, our families, friends, the market and the mass media teach us what is feminine and what isn’t, what is beautiful and what isn’t, what is right and what is wrong – and whoever doesn’t toe the line will have to deal with the scorn of society, which does not tend to forgive differences.

Like beauty contests and publicity in general, these academies give more importance to a woman’s physical appearance than to their intelligence and idealize the body. Their victims want such an “ideal” body and become frustrated on realizing they have an “imperfect” physique.

To rectify this, there are extreme diets, gyms and surgeons. It was shocking for me to hear a former Miss Venezuela, today the owner of one of these academies, talk frankly and jokingly about a second nose job she had, because straight noses were now in style (whereas slightly upturned noses were in style some years back).

She talked about a part of her body like one does a dress that’s gone out of style. Plastic surgeries are risky procedures. In addition to the use of anesthesia – which can cause anything from a simple allergic reaction to death – hemorrhages and infections can always complicate the procedure.

Incidentally, in Venezuela, the highest authority in the world of fashion is a Cuban that everyone refers to as the Czar of Beauty. Osmel Sousa thinks beauty is wholly external, that what’s inside the body is horrible and he sees young women as upgradable little dolls.

He is the one who decides whether they are “fit” to become a Miss or not and guides them in their plastic surgeries, in short, the person who “manufactures” their perfection, so that they can be admired and desired.

Everyone is of course responsible for their own bodies and lives, but, when we are caught by the fashion industry, we cease being in control of our own desires and begin to try and realize the desires someone set down for women.

The dictatorship of beauty becomes fused to that of the market, creating a perfect couple capable of subjugating even the most unruly.

Hair dyes, makeup, nail polish, lingerie, clothing, shoes, jewelry, everything is designed to satisfy our “needs” and make us look “good”, to make us feel eternally unsatisfied with our bodies and to make us want to look like the ideal woman we see in beauty contests.

In Cuba, people are consuming more and more audiovisual products related to the beauty industry, show business and fashion.

Though there are isolated cases, there isn’t much of a plastic surgery craze here, for the medical establishment is controlled by the State. We don’t have large beauty academies that train women in phony gestures (to walk, smile, applaud and sit down) and that, governed by the international standard of the 90-60-90 body, annul all individuality to produce the same, ideal body.

Incidentally, we had a beauty contest at home at the close of 2013. I will tell you about this in a later post.

 


Irina Echarry

Irina Echarry: I enjoy reading, going to the movies and spending time with my friends. Many of the people I love are dead, or are no longer in Cuba. I will do my best to transmit my thoughts, ideas or worries via these pages so you can get to know me. I will give an idea of my age, since it helps explain certain things. I’m over thirty-five, and I think that’s enough information. I don’t have any children yet, or nieces or nephews. There are days when I transform myself into a child with no age at all in order to see life from another angle. It helps me break the monotony and survive in this strange world.

15 thoughts on “On Bodies and Dictatorships

  • The Soviet Union represented 14.31% of the world’s economy in 1969 (highest point) and at the year of its dissolution (1991) only produced 3.58% of the world’s economy (lowest point). So while the GDP grew, it’s share of the world economy shrunk. The inevitable collapse of the economy resulted from the unsustainable nature of their Marxist-Leninist system. During the 1950’s and 1960’s the USSR was subsidized with cheap food from China (even while the Chinese people starved), in exchange for weapons for Mao’s army.

    To say the USSR “worked” is like saying Thelma and Louise had a working flying car. Their car flew for a little while …until it crashed.

    The Cuban system was subsidized by the Soviet Union but when that subsidy ended, the Cuban economy crashed hard. The Castro regime was saved by cheap oil from Venezuela, and an influx of tourism supported by dirt cheap Cuban labour. Today, remittances from the USA are brining in almost $2 billion a year, helping to keep the regime afloat. But artificially cheap oil, slave labour and remittances are not the basis of a real, working economy.

  • Cuba is a victim of all this fashion trends. I grow up listening to my friends wanting to dress like european tourists. Mixed and black people doing everything to have straight hair. Gorgeous woman painting their hair (yellow) blonde. All this to keep up with what we as cubans thought was beauty.

    I am glad nonetheless that we take care of ourselves a lot. Always try to dress well, to be clean and to wear perfume. But to my opinion it has been out of control lately, specially in men. I saw my childhood and school friends in my last visit last year (2013) and I saw extremely feminine (metrosexuals) guys with a very machista mentality. But oh well… beauty concept and metrosexualism should not be of interest, taking in consideration the so many issues my country has to solve.

  • Goodrich and Patterson, stop this crap. you two take every damn article and turn it into a political dispute over communism vs democracy b.s. & you end up going on and on and on…… to the point where the subject article is not even part of your comments. Paleeeeez, Stop, really.

  • I suggest you go to http://21stcentury socialism.com/article/the_soviet_model_and_the_economic_cold_war_01331.html
    for the source for my information, read it and tell me where I am wrong /provide your sources for your contentions.

  • Griffin,
    Do please check this out and tell me where the article has its facts wrong .
    Second , my imaginary country was a way of defining the basic of classic socialism and communism .
    You are absolutely correct in saying both that they are utopian and that neither system has yet to be implemented.
    Third, does the word “solace” also mean something other than giving comfort to a sad person ? ( I’ll look it up after I post this )

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