HAVANA TIMES — They wear high, colorful hats. The music and style of the Cuban band Qva Libre is reminiscent of pop. Jose Rojas, the director of one of their recent music videos (titled Cuando tu dices que me amas, “When You Say You Love Me”), skillfully translated the musical language of the band into images. The lyrics are simple – the song does not imply anything, it says things directly. The band has worked meticulously on its image, making each of their performances distinctive.
The music video is divided into three moments:
We see a brightly-lit, almost heavenly green field dotted with small flowers. One of the band’s singers is sitting on the field next to a girl which invokes a character from children’s literature, Pippi Longstocking. The singer and Pippi seem to be falling in love. This is how the story begins. Boundless joy seems to emanate from the couple, infecting those who are enjoying the music video. The setting has a kind of refreshing innocence and naivety to it.
In this second moment, the song’s rhythm becomes more Caribbean. We are in a different set and the other singer is dancing with a young woman in tight-fitting clothes. They are at Havana’s Malecon ocean drive. Vintage cars are parked nearby, next to motorcycles and young people kissing uninhibitedly under the sun. I feel the director could have been more daring here.
We cut to a mansion as a man escorted by two women come out. The three are dressed in black and white, with red gloves, shoes and lipstick. They get on a 1950s American car, which is also red. This last moment is intercut with shots where we see the other two couples expressing love for one another. The main sequence is that of the two men and men dressed in black and white, driving through one of Havana’s tunnels in a convertible.
The lust in the scene doesn’t quite explode, what comes across, rather, is joy. This video is one in a series of recent productions where we see beautiful, brightly-dressed young people, in which enjoyment and spontaneous joy reign. I don’t want to say these music videos are evasive. On the contrary, they seem to be a reaction to so much theatrics, so much vanity being divulged by the media.