Cuba-US Trade: Laying the Groundwork

Sayli Sosa  (Progreso Weekly)

HAVANA TIMES — Even though little came out from the first round of talks in Havana between Cuba and the United States, on the other side of the Straits of Florida a movement is developing to land in the Cuban market as soon as possible.

The communiqués from the U.S. Rice Producers Association and the displays of interest on the part of the state of Virginia are joined by the press dispatches that tell about other coalitions and the visits of Cuban diplomats to U.S. cities in advance of the reestablishment of diplomatic relations.

After Dec. 17 and during the round of talks, two business groups based in New Orleans started their own form of rapprochement with the island. The International Cuba Society and the local organization En el Umbral (On the Threshold) on Thursday (Jan. 22) announced an alliance with the University of Havana to mark the inauguration of “Cuba Today: A Conference in Havana.”

The meeting, scheduled for March 14-21, will bring together civic leaders, business executives and legal experts to combine the academic, cultural and business fields of both countries.

The conference is expected to hold seminars on foreign property and investment, the development of energy and the environment and the ability to recover from natural disasters.

In April 2014, the head of the Cuban Interests Section in Washington, José Cabañas-Rodríguez, visited New Orleans for the purpose of facilitating a greater cultural exchange between that city and Cuba. Apparently, that was the inception of the Cuba Today conference.

Joe Doss, president of On the Threshold, said that this trip will help the state of Louisiana to position itself as a leader of the process of participation in Cuban society and will help set the bases for a mutually beneficial relationship.

One day after the Dec. 17 announcement, experts at the Peterson Institute for International Economics calculated that the exports of U.S. products to Cuba could reach $4.3 billion a year and that Cuban exports could reach $5.8 billion a year.

The trip of the U.S. participants to the conference is expected to be the first direct flight between New Orleans and Havana since 1958. The exchange will be protected by one of the 12 travel permits to Cuba authorized by the U.S. Treasury Department.

Other voices in Louisiana also have affirmed that a reestablishment of relations between Cuba and the U.S. could generate opportunities for business. Kevin Berken, chairman of the Louisiana Promotion Commission, said that before the blockade Cuba was the largest importer of rice grown in Louisiana.

Gary LaGrange, president and executive director of the Port of New Orleans, said that, once the blockade is eliminated, the coast of New Orleans will become an “especially convenient” port, as it was in the days when it was a gateway for nickel and limestone imports for U.S. industry. He also said that New Orleans is competing with Tampa and Miami as the possible home for a Cuban consulate.

At a meeting in the New Orleans Petroleum Club, other personalities in the business sector told of their experiences in relation with the island. Larry Sides, president of the Sides & Associates advertising company, said he was fascinated by Cuba.

For its part, the U.S. airline JetBlue applauded in a communiqué the initiative of the governor of New York State, Andrew Cuomo, to head one of the first commercial missions to Cuba in the next 45 days.

The Governor’s vision for shaping responsible economic development with Cuba and investing in a world-class travel experience for New Yorkers are two important efforts to help our home state compete on the world stage,” said Robert Land, vice president of JetBlue Airways.

“The only way in which the United States will be fully capable of establishing a full relationship with the country — and that includes tourism — is to lift the embargo completely,” said Larry Sides, president of the Sides & Associates advertising company.

A spokeswoman for the Democratic governor said on Jan. 17 that “as part of the Global NY initiative, Governor Cuomo plans to head a trade mission to Cuba. This is one of several similar trips to promote New York that he plans to make in his next term.”

Economic analysts venture to quantify the amount of potential commercial exchange between the two nations. One day after the Dec. 17 announcement, experts at the Peterson Institute for International Economics calculated that the exports of U.S. products to Cuba could reach $4.3 billion a year and that Cuban exports could reach $5.8 billion a year — from a current zero dollars.

However, the package of measures published by the White House on Jan. 15 still does not offer the best scenario. The ruling by the Treasury Department does not contemplate imports from the island, sets a $400 limit per traveler for the one-time importation of Cuban products (only $100 in rum and tobacco), and restricts purchases in the U.S. to only a few items.

After the first round of talks in Havana, the chiefs of the delegations agreed that what happened on Jan. 21-22 was just the first step on a long journey not free of missteps — such as the use of the verb “to pressure.” During those days, there was no talk of business.

13 thoughts on “Cuba-US Trade: Laying the Groundwork

  • There are 16 international resort / hotel chains operating in Cuba. Some are management contracts for foreign companies / governments.

  • It isn’t going to happen. Raul Castro is already setting impossible demands for “normal” relations:

    This is never going to happen:

    “Cuban President Raul Castro demanded on Wednesday that the United States return the U.S. base at Guantanamo Bay, lift the half-century trade embargo on Cuba and compensate his country for damages before the two nations re-establish normal relations.”

    Source: Raul Castro: US must return Guantanamo for normal relations | The Miami Herald The Miami Herald –

  • Question ::: Which country is behind the new Melia Marina Varadero complex ? It is a $600 million investment that has a 1200 slip high end marina – resort – apartments – condos for sale to non Cubans – commercial center and a golf course under construction.

  • We used to call those little cheap cars from Japan “puddle-jumpers” back in the ’70’s… I’m not sure if you’re old enough to remember that. We thought it was so cute that the Japanize were now making their little cars…never suspecting what that inevitably would come to mean for the future of the auto industry here in North America. History might repeat itself…and with the aide of Cuba too this time.

  • The Castro regime sold out the “Principles of the Revolution” long, long ago. You are deluded if you think anybody in the ruling elite in Cuba gives a flying fig for “the people”.

  • China already has a Geely car plant in Uruguay. The Geely won’t dominate car sales, but they do look to capture the market for small cheap cars. A few years ago, Geely bought Volvo.

  • I can see that happening…first come, first served. As I’ve said before, the US would do well to remove all barriers to doing business with Cuba asap and butt in line, otherwise the Chinese will come to dominate auto sales in south and central America as well as the Caribbean and beyond. Once they have a well established beach-head for auto assembly in Cuba, China will inevitably be perfectly positioned to then swamp the US market as well with extremely affordable automobiles after the embargo is finally lifted…but by then, of course, it will be too late to do anything about it. The clock is ticking. The US needs to act fast to stay two moves ahead of the Chinese.

  • Moses, wishful thinking on your part…you’re being a bit overly optomistic…or sarcastic…take your pick. The Cuban government will not ‘drop their pants’ for anything. The principals of the revolution will continue…at least until fully normalized relations are established.

  • Last year, the Chinese auto manufacturer, Greely, announced a plan to build a factory in Cuba for assembling cars from pre-fab kits of parts shipped from China. I haven’t heard anything about the factory actually being built yet.

  • There are reports in the media today on the defection of Leamsy Salazar, former security chief for Diosdado Cabello, the President of the Venezuelan National Assembly, and the second most powerful politician in the country.

    Salazar has fled to the US with evidence of drug trafficking in the highest circles of the Maduro government and armed forces, including the involvement of Cuban agents.

    This development is sure to cause problems for Havana’s desire to be removed from the list of state sponsors of terrorism (as the narco-terrorist group, FARC and the Mexican drug cartels are also involved in this drug trafficking ring). It will also throw a stumbling block in the path of Obama’s new Cuba policy.

  • US trade and business groups will make potential business opportunities with the US seem so attractive to the greedy Castro elite, they will drop their pants and agree to anything to buy cheap rice and sell expensive rum and cigars. One can only hope that among the things that the Castro generals agree to include free speech and an independent press. With just these two things, the Castro opposition will make short order of the tyrants Castros and open elections and democracy will not be long in coming to Cuba. One can only hope.

  • It will be very interesting to see which U.S. and Chinese companies set up in the Port of Mariel duty free zone. I am betting there will be a lot of Chinese companies in this zone. Gordon Robinson Port Alberni B.C. Western Canada
    [email protected]

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