Cuba Perfume Scandal Takes New Turn

HAVANA TIMES — The work of the alternative online media had a strong impact at the highest levels of the Cuban government with the news about the new perfumes “Ernesto” (for Che Guevara) and “Hugo” (for Hugo Chavez) .

On Saturday the official Granma newspaper published a press release in which the Executive Committee of the Council of Ministers confirmed the facts and promised to punish those who devised the marketing “tribute” to Che and Hugo Chavez.

The following is the message from the Council of Ministers.

The Symbols Are Sacred


The Congress recently organized by LABIOFAM included the presentation of two perfumes that, according to statements to the international press from executives of that company, would carry as brands the names of “Ernesto” and “Hugo,” in an alleged “homage” to Comandantes Ernesto “Che” Guevara and Hugo Chávez Frías.

The details of this irresponsible act were analyzed in depth last night, Friday, September 26, with the director of the company and the staff who had presented the product, still in the development phase and therefore not yet produced commercially, much less registered.

It was learned that it isn’t true that the relatives of “Che” and Chávez approved such utilization of their names, as one of the company executives had told the United States news agency Associated Press.

Because of this grave error, the appropriate disciplinary measures will be taken.

Initiatives of this nature will never be accepted by our people or the Revolutionary Government.

The symbols of yesterday, today and forever are sacred.

Executive Committee of the Council of Ministers

10 thoughts on “Cuba Perfume Scandal Takes New Turn

  • September 30, 2014 at 7:14 pm

    LABIOFAM held an international congress in Havana from September 22-25. The Head of LABIOFAM Dr. Jose A. Praga Castro (Nephew of Raul Castro Ruz) has issued a grovelling signed letter of apology to those who attended the Congress.
    In it he fingers one Mario Valdes Rodriguez as the person responsible, but tries to shift responsibility for “the voracious disinformation campaign” on to “a malicious American agency journalist AP”.
    Praga Castro says that Rodriguez was “motivated by his revolutionary sentiments to naming these new products under the names “Ernesto and Hugo” as his tribute to these giants of history. That he lacked “the ability to foresee that this proposal, born with a noble purpose” would then be exploited by AP. He adds that Rodriguez has acknowledged that it was unjustifiable not to have consulted with the families “of both leaders”
    So, the plot thickens. It is obviously impossible to imagine that Praga Castro did not know of the names for the two perfumes, but it is necessary to have a fall guy to protect the name Castro. Will Rodriguez pay with his head or serve jail time for allowing his revolutionary sentiments to overcome him?
    It is I think almost certain that AP will now be held responsible for the whole affair. Just goes to show that yet again the wicked Americans are responsible for raising the STINK about the two “sacred” figures of Dr. Ernesto ‘Che’ Guevara and Hugo Chavez Frias.
    Maybe the two scents will be renamed Barack and Kerry.

  • September 29, 2014 at 7:19 am

    Oh the irony! The owners of the very lucrative “Che!” trademark object to the unlicensed use of their trademarked logo (Che’s face and or name) on the bottles of crappy perfume. Che, the man who helped abolish private property in Cuba, and who swore an oath to destroy capitalism, is now the intellectual property of capitalists using his face & name for profit.

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